As an exercise I redesigned The National Gallery of Art’s website to increase usability, visitor appeal, and address the organization’s current needs
THE NATIONAL GALLERY’S GOALS
I started out by going through the NGA’s 2018-2022 Strategic Plan to learn about the museum’s organization goals and the main challenges it currently faces. Summarized, they are:
challenges facing the national gallery
The Strategic Plan also identified the factors that may prevent the NGA from achieving its goals. These are financial challenges that may be met with stronger fundraising efforts.
Taking the NGA’s goals and challenges into account, a website redesign may benefit the organization by…
metrics of success
The Strategic Plan outlines several KPIs to measure how well the NGA is advancing its goals. These indicators are interactions by different target audiences (general visitor, academic, educator, organizations). I believe that designing an engaging and accessible website is a starting point for inviting a higher number of interactions across the board.